As a quick (for me) follow-up to my recent post.
I’ve seen many comments about how all the prevailing promotion of ‘Sexy Sam’ is somehow all STARZ fault. WTF?! Yes, the opening campaign to promote Outlander was ‘The Kilt Drops’….it was catchy, it got people’s attention, it did the job of grabbing interest to promote a brand new – and for the studio risky – show. Marketing and PR did their job, but I for one never saw them as putting Sam out there as the sex symbol he has become – that was the fans doing.
The real tragedy here isn’t that Sam has become a huge sensation. He’s paid his dues with years of hard work and it’s giving him great bennies now. The tragedy is that his so called ‘fans’ take no personal responsibility for their own actions. I’ve just been informed on Twitter people are sheep so they follow. I say that is a cop-out.
And – if you insist on being a sheep, at least find a decent leader.
Here is what I try to do when it comes to SM – I can’t change or dictate others actions, only my own. I’m not perfect. I screw up, I get angry and, I have drool days.
Before I post that picture and/or comment or innuendo – I think of someone close to me and replace them in that post. Would I want to post such a thing about my best friend or my brother or son or husband? How about your daughter or sister, your mom or BFF? Would you want such things posted about yourself? If not, why the hell would I/you post it about Sam or any of the other myriad of really great looking guys out there?! There is light banter and fun innuendo and then there is OTT – and really, we all know where that line is. The same goes for Caitriona or anyone on the female side of things.
I’m not saying I am a saint, nor do I expect others to be – but take a little personal responsibility for your own thoughts and actions. Stop blaming everyone but yourself for what goes on in the world of social media.
I know there are a lot of FB groups that are doing activities, I’ve seen some truly cool creative people doing Outlander trees and finding ways to celebrate and enjoy the show/books until Season 2 starts. Find like-minded fans to come up with memes and such to positively support/promote the show from a grass roots place and get new people revved up about watching or reading.
On a related note – believe it or not, Outlander is not the entire world. STARZ has many other shows going on that need promotion and attention. I’m quite sure there PR department is working up some great campaign for Season 2 – STARZ & Sony wants this to be successful: i.e. make money for them. All good things come to those who wait. Is there not some other show or book or activity that you can find to take up your time until the new campaign starts?
Outlander is awesome on many levels – but it is one story out of millions.
There is a whole world out there. Find something to fill the gap until the new season starts.